The Best Travel Hashtags For Hotels
Paid advertising has swiftly taken over social media, no matter what the channel is. These posts take precedence when it comes to making their way in front of an audience, which causes an issue for those attempting to maximize engagement with organic posts. Organic reach has been significantly diminished on all social media channels. From Facebook’s EdgeRank to both Twitter and Instagram recently switching to a algorithm based newsfeed, it means that you have to carefully craft content so that it receives the highest number of impressions possible. Everyone knows that if you want to easily increase your post reach, all you have to do is add some hashtags. The key is knowing the right hashtags to use for your hotel that will maximize reach and increase engagement.
Here are some popular hashtags related to travel. Along with this set, you also want to include hashtags related to your location. For example, if your hotel is located in Los Angeles you can take advantage of hashtags like #LosAngeles, #LA, #DowntownLA, #Hollywood, #California, etc.
This is a list of general hashtags that are popular. You can find different ways of incorporating these into your social media posts. For example, you can post an old photo of the hotel on a Thursday and use the hashtag #ThrowbackThursday or #tbt.
These are popular hashtags to use specifically on Instagram to gain more reach.
It’s important that you are optimizing each social media post so that it is viewed by the most people possible. Using the above hashtags for your hotel can make this happen. Depending on the channel you are using, you want to keep the number of hashtags in mind. For example, on Twitter users only have 140 characters to spell out their message. You don’t want to make your post look like spam by making every other word a hashtag. Happy hashtagging!