In these days it is especially important to communicate with your existing and potential guests, conveying empathy, optimism and...

As we navigate unprecedented times during the COVID-19 pandemic, the world has put travel on pause. While everyone is social distancing,...

2020 Promises to be characterized by increasingly tech-savvy consumers with a strong appetite for optimized travel and hotel experiences....

The influence of Facebook continues to grow in the travel sphere. As we discussed in a previous post, the social media giant now boasts...

1. The Hoxton @thehoxtonhotel, 157k followers The oh-so-hip Hoxton has a huge social following, and its Instagram account is full of arty...

Visual storytelling is one of the most valuable strategies for today’s hotel marketer because most humans (40-65%) tend to learn things...

Paid advertising has swiftly taken over social media, no matter what the channel is. These posts take precedence when it comes to making...

Social media has evolved more rapidly than any other marketing platform in history and things show no sign of slowing down any time soon....