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LEARNING POOL

As we navigate unprecedented times during the COVID-19 pandemic, the world has put travel on pause. While everyone is social distancing, people continue to stay connected online through social media, FaceTime, video conferencing, and email. People are searching for an...

The corona virus hits the hotel industry with full force. The losses in turnover that tourism is already struggling with are enormous and on a large scale only state funds will probably help to overcome the crisis. The hotel industry depends on the support of the gover...

24/02/2020

In less than an hour, this webinar will address:

- What average conversion rate should you expect, and what lever can you use to increase ​your​ website conversion rate

- How can you increase your mobile conversion

- How can you personalize visitor experience and engage w...

05/02/2020

2020 Promises to be characterized by increasingly tech-savvy consumers with a strong appetite for optimized travel and hotel experiences. In fact, research by Hospitality Tech News shows that 83% of all trips were booked online in 2019.

Headwinds from economic and polit...

28/01/2020

As reservas diretas são essenciais para garantir a rentabilidade do seu hotel. Mesmo que tenha de recorrer aos agentes de viagens on-line, deveria privilegiar as reservas sem comissão obtidas diretamente do seu website.

Não só lhe poupará dinheiro, mas um cliente que re...

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are...

Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment? To make a wise decision, one should rely on both concrete metrics and past experience.

For instance, if your...

When potential customers are checking out your hotel against the competition, you need every advantage you can get. To gain a critical advantage, you need to know why people buy things beyond price. Enter consumer psychology — a branch of social psychology that studies...

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