LEARNING POOL

A COVID-19 veio provocar grandes mudanças sobretudo no setor do Turismo. Numa altura em que os consumidores estão em casa, a melhor forma para chegar até eles é através do digital e das redes sociais, pelo que ter uma boa estratégia é essencial para podermos atrair cli...

As we navigate unprecedented times during the COVID-19 pandemic, the world has put travel on pause. While everyone is social distancing, people continue to stay connected online through social media, FaceTime, video conferencing, and email. People are searching for an...

The corona virus hits the hotel industry with full force. The losses in turnover that tourism is already struggling with are enormous and on a large scale only state funds will probably help to overcome the crisis. The hotel industry depends on the support of the gover...

24/02/2020

In less than an hour, this webinar will address:

- What average conversion rate should you expect, and what lever can you use to increase ​your​ website conversion rate

- How can you increase your mobile conversion

- How can you personalize visitor experience and engage w...

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are...

Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment? To make a wise decision, one should rely on both concrete metrics and past experience.

For instance, if your...

When potential customers are checking out your hotel against the competition, you need every advantage you can get. To gain a critical advantage, you need to know why people buy things beyond price. Enter consumer psychology — a branch of social psychology that studies...

“Sabe qual é o melhor sítio para esconder um corpo?
Na segunda página do Google!”

Esta curiosa frase que circula nas redes sociais, é sintomática da importância que deve atribuir ao seu site, aos conteúdos que lá coloca e da estrutura técnica que o seu site deve possuir...

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