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In these days it is especially important to communicate with your existing and potential guests, conveying empathy, optimism and adaptability. NOW your guests have more time than ever before and spend a large part of it in social networks. They will want to make up for...

The influence of Facebook continues to grow in the travel sphere. As we discussed in a previous post, the social media giant now boasts an expanding range of travel-related tools and services that allow users to find inspiration, seek trip recommendations from friends,...


Sem sombra de dúvida, a mídia social é uma das ferramentas mais cruciais de marketing para promoção e publicidade de estabelecimentos no setor hoteleiro. Ela pode proporcionar ao seu estabelecimento hoteleiro visibilidade sem precedentes. Há algumas semanas, na Expedia...

1. The Hoxton

@thehoxtonhotel, 157k followers

The oh-so-hip Hoxton has a huge social following, and its Instagram account is full of arty shots that showcase the chic interiors of its global properties. But what we really love is the way the images are shot to create a f...


Visual storytelling is one of the most valuable strategies for today’s hotel marketer because most humans (40-65%) tend to learn things visually. It’s really no surprise that 70% of marketers have increased their use of visuals in social media marketing. Right now, one...

Paid advertising has swiftly taken over social media, no matter what the channel is. These posts take precedence when it comes to making their way in front of an audience, which causes an issue for those attempting to maximize engagement with organic posts. Organic rea...

Social media has evolved more rapidly than any other marketing platform in history and things show no sign of slowing down any time soon.

As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Where does one even get started?...


Social media has become one of the world’s most powerful marketing tools.

The amount of channels at the disposal of businesses is staggering and many offer unique features that can push a sale over the line. The three most useful ways to target customers is undoubtedly...

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