LEARNING POOL

This too shall pass” is a sentiment that surely everyone can take comfort in right now, and one which hoteliers especially should keep in mind. 

The continued spread of COVID-19 has taken the world by storm, and has seemingly overwhelmed the hospitality industry....

O coronavírus (COVID-19) está a impactar drasticamente a economia global, mas neste artigo de opinião iremos centrar o foco da nossa análise na indústria do turismo e hotelariaa nível nacional.

Aproveitando a parceria e sinergias existentes entre a Climber RMS e a RM Ac...

The travel sector could shrink by up to 25% in 2020 as a result of the COVID-19 outbreak. That’s according to the latest information from the World Travel and Tourism Council (WTTC).

In the hotel industry, occupancy levels have fallen dramatically in China and...

Crisis Management is a critical component of any successful digital strategy. During times of crisis, hotels need to thoughtfully and swiftly develop a prevention plan, communicate to employees and guests, and make critical shifts to revenue management and digital stra...

Experts say that COVID-19 could be the biggest shock to tourism since 9/11. The coronavirus outbreak has not only impacted travel in affected regions; it’s caused the cancellation of the world’s biggest exhibitions, including our own ITB Berlin.

More widely, we’re...

28/11/2019

Today, a hotel’s pricing strategy is defined according to 3 main criteria:

  • Segmentation: who are the customers you are targeting and what they can afford or are willing to pay

  • Demand: the volume of travelers looking to stay in a hotel at a given price in a give...

Hoteliers have been reacting to the official rollout of TripAdvisor's Sponsored Placements, with some gladly welcoming the new slots - and with others, like one hotelier we spoke to, accusing the metasearch site of "double-dipping" in hotels' advertising spend.

It's not...

Hotel revenue management trends move fast. The sector has evolved at a remarkable pace and is set to continue this course. It’s an exciting time to be a part of such a fast-moving industry and hotels can benefit from taking advantage of the new trends that are shaping...

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