LEARNING POOL

Crisis Management is a critical component of any successful digital strategy. During times of crisis, hotels need to thoughtfully and swiftly develop a prevention plan, communicate to employees and guests, and make critical shifts to revenue management and digital stra...

31/10/2017

Being loyal pays – at least, for hotels. About 18% of frequent travelers will choose a hotel brand based on its loyalty program. And once they’re loyal, they’re gems. The same study revealed that frequent travelers are willing to spend an extra $41 per night to stay a...

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