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LEARNING POOL

30/03/2020

Covid-19 (coronavirus disease/2019-nCoV) has impacted the airline and the overall travel industry in unprecedented ways. According to OAG, the number of scheduled flights is down 12% year-over-year compared to the third week of March in 2019. Given the force majeure na...

Life in Italy is largely at a standstill since the country-wide lockdown on March 10, which came as a result of a dramatic increase in the number of infections and deaths from the COVID-19 coronavirus. All but essential travel is banned, and those traveling must prove...

Crisis Management is a critical component of any successful digital strategy. During times of crisis, hotels need to thoughtfully and swiftly develop a prevention plan, communicate to employees and guests, and make critical shifts to revenue management and digital stra...

Hoteliers have been reacting to the official rollout of TripAdvisor's Sponsored Placements, with some gladly welcoming the new slots - and with others, like one hotelier we spoke to, accusing the metasearch site of "double-dipping" in hotels' advertising spend.

It's not...

While OTAs may seem like competition, they are, in fact, important distribution channels that move hotel room inventory and increase the hotel’s visibility in the market. But what is the best way to manage these channels? The Rainmaker Guide to Revenue Management ident...

The hospitality industry across the globe has witnessed strong growth levels in the last decade, mainly due to the explosion of the internet. This made it much easier for consumers to find and book hotels. With this change, also comes increased expectations for hotels...

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