LEARNING POOL

As everything we thought we knew shifts to online while COVID-19 spreads around the globe, your hotel guests need you to keep showing up, serve and lead. Everyone is trying to make sense of the world and over the next couple of weeks or months, we will all need to get...

Crisis Management is a critical component of any successful digital strategy. During times of crisis, hotels need to thoughtfully and swiftly develop a prevention plan, communicate to employees and guests, and make critical shifts to revenue management and digital stra...

21/10/2019

Customer relationship management (CRM) tools can help your hotel create a personalized and unforgettable experience for your guest, and do it at scale. But are you using your hotel CRM tool correctly? Make sure you’re getting the most out of your CRM solution by ensuri...

Did I get your attention? Guest loyalty as a concept is not dead, but it is rapidly evolving. Points and redemption-based models are antiquated and failing to impress the modern traveler. Instead, hotels are more likely to have success building loyalty with today’s gue...

06/11/2017

Major hotel chains invest largely to get more people to join their loyalty programs. Loyalty and rewards programs can be among the most efficient mechanisms for marketing your hotel, but getting there requires thinking a bit differently about what customer loyalty is —...

Guest loyalty programs, originally crafted to reward valuable guests with upgrades or special treatment, have now devolved into a pricing game.

It started with OTAs offering discounted rates to loyalty members and creating programs for hotels to offer special and someti...

The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past offering ample choices to the guests, or perhaps spoiling them. A travel...

31/10/2017

Being loyal pays – at least, for hotels. About 18% of frequent travelers will choose a hotel brand based on its loyalty program. And once they’re loyal, they’re gems. The same study revealed that frequent travelers are willing to spend an extra $41 per night to stay a...

Please reload

uma iniciativa:

LINKS
CONTACTOS

hoteldigital@hoteis-portugal.pt

Tel: (+351) 930 437 206

SOCIAL
  • Instagram
  • Click2Portugal
  • Click2Portugal
  • Twitter

ENTRE NA ERA DIGITAL! SUBSCREVA A NOSSA NEWSLETTER:

© Hotelaria Digital by AHP - Hotelaria de Portugal, 2018. Todos os direitos reservados.