LEARNING POOL

New reports about the prevailing corona measures are always eagerly awaited and even if hotels and restaurants will obviously have to wait a few more weeks, a gradual easing of the restrictions is becoming apparent. However, it is already clear that borders will remain...

As we navigate unprecedented times during the COVID-19 pandemic, the world has put travel on pause. While everyone is social distancing, people continue to stay connected online through social media, FaceTime, video conferencing, and email. People are searching for an...

Email marketing is one of the most cost-effective ways for hotels to build awareness, develop stronger relationships with guests, and drive more direct bookings. Want to optimize your hotel’s email marketing? Consider implementing these tips in your upcoming campaigns.

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With email, all the details matter. And it all starts with the subject line. Your subject line heavily influences your open rate and there are several factors you should look into when brainstorming your next award-winning email. Here are some of the best tips we’ve co...

Email marketing still remains the most effective marketing measure. As 77 % of consumers prefer email over other online channels, it should therefore not be forgotten in the marketing mix.

But why is email marketing particularly important for hotels? Read our tips on ho...

Congratulations, you’ve built up a pretty impressive email database for your hotel full of past and potential guests. Now you have a magic light saber that will fill your rooms with just a click of a few buttons… but something is wrong. It seems that for every new addr...

31/10/2017

With so much focus on social media for marketing and customer service these days, your email campaigns may have taken a back seat. But successful marketing is driven by a mix of complementing strategies — and email is still one of your best tools.

Email marketing is a v...

Email may feel like an antiquated channel, but its longevity is undeniable. It’s been around for decades, making it one of the most used communication systems on the web. In fact, email marketing is still a useful approach for the hospitality industry. As an IBM email...

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