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LEARNING POOL

As everything we thought we knew shifts to online while COVID-19 spreads around the globe, your hotel guests need you to keep showing up, serve and lead. Everyone is trying to make sense of the world and over the next couple of weeks or months, we will all need to get...

Did I get your attention? Guest loyalty as a concept is not dead, but it is rapidly evolving. Points and redemption-based models are antiquated and failing to impress the modern traveler. Instead, hotels are more likely to have success building loyalty with today’s gue...

06/11/2017

Major hotel chains invest largely to get more people to join their loyalty programs. Loyalty and rewards programs can be among the most efficient mechanisms for marketing your hotel, but getting there requires thinking a bit differently about what customer loyalty is —...

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