The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are...

When potential customers are checking out your hotel against the competition, you need every advantage you can get. To gain a critical advantage, you need to know why people buy things beyond price. Enter consumer psychology — a branch of social psychology that studies...

The average conversion rate for direct bookings is about 1%. How to convert those 99% visitors who leave the website?

Recently, hoteliers have taken a great interest in investing in digital marketing tools to attract visitors to their websites. However, statistics show...