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LEARNING POOL

In hospitality marketing, the digital landscape is constantly evolving and the travel consumer journey to a direct booking is becoming more and more complex. To help you better navigate the digital landscape and shift share to the direct online channel, HeBS Digital’s...

Gaining a prominent position on a search engine is no easy feat these days. The dominance of OTAs and the sheer number of properties has created an intensely competitive space where rising through the rankings presents an undeniable challenge.

But with a committed and w...

Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and revenue. SEO still plays an important role in digital marketing, and...

31/10/2017

Most hoteliers would list search engine optimisation as one of the most complex tasks they undertake – and one of the most difficult to master.

When Google is changing its algorithms literally hundreds of times per year, no one can ever know the exact science of how the...

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