Are you involved in improving the performance of your hotel website’s direct revenue contributions? If so, you probably make data-driven decisions every day. This will likely involve dealing with web analytics, booking engine revenue data, Ad platforms, or similar tool...

Competition and customer expectations are growing in equal measure. Hotels can’t afford to falter on delivering a superb, multi-pronged customer experience. Customers want to be engaged in every way, from the basic needs of a comfortable stay to unexpected, on-brand mo...

The whole conversation around big data is exhausting. The possibilities are endless. But here we are, every day, worried that we are sitting on a mountain of data but doing very little with it.

But is it paralysis caused by these overwhelming possibilities? Or do you ju...

Travel and hospitality companies are only as good as the memories they can help guests create. For hotels of any kind, creating a positive experience is essential to success. With the competition often just across the street (or on the next webpage), hotels must provid...

The whole conversation around big data is exhausting. The possibilities are endless. But here we are, every day, worried that we are sitting on a mountain of data but doing very little with it. But is it paralysis caused by these overwhelming possibilities? Or do you j...

Big Data isn’t just a future trend in the hotel world — it’s already helping hoteliers create a better customer experience and a more profitable business.

For hotel owners and managers, business is never just about the numbers.  Unless they can specialize their services...

Big data has become a big buzzword. Like any buzzword, all of the talk about big data has created big confusion in the marketplace, and it can be easier to tune it out than to take it on. The reality is, whether you want to call it big data or not, there are now new op...

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

1. Avoiding the paralysis of Big Data

The breadth of data—both micro and macro—available to most revenue managers can be overwhelming, perhaps even leading to what the author calls paralysis....