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LEARNING POOL

The influence of Facebook continues to grow in the travel sphere. As we discussed in a previous post, the social media giant now boasts an expanding range of travel-related tools and services that allow users to find inspiration, seek trip recommendations from friends,...

21/10/2019

Sem sombra de dúvida, a mídia social é uma das ferramentas mais cruciais de marketing para promoção e publicidade de estabelecimentos no setor hoteleiro. Ela pode proporcionar ao seu estabelecimento hoteleiro visibilidade sem precedentes. Há algumas semanas, na Expedia...

1. The Hoxton

@thehoxtonhotel, 157k followers

The oh-so-hip Hoxton has a huge social following, and its Instagram account is full of arty shots that showcase the chic interiors of its global properties. But what we really love is the way the images are shot to create a f...

19/03/2019

This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design. From SEO to design, discover the top five things y...

27/09/2018

Créditos da imagem: Link to Leaders

Os business travelers são assumidamente target importante para muitos hotéis. Mas à medida que a força de trabalho evolui, esses viajantes também mudam os seus desejos e necessidades.

Felizmente, novas pesquisas dão-nos uma ideia do qu...

09/11/2017

Visual storytelling is one of the most valuable strategies for today’s hotel marketer because most humans (40-65%) tend to learn things visually. It’s really no surprise that 70% of marketers have increased their use of visuals in social media marketing. Right now, one...

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