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LEARNING POOL

Experts say that COVID-19 could be the biggest shock to tourism since 9/11. The coronavirus outbreak has not only impacted travel in affected regions; it’s caused the cancellation of the world’s biggest exhibitions, including our own ITB Berlin.

More widely, we’re...

28/11/2019

Today, a hotel’s pricing strategy is defined according to 3 main criteria:

  • Segmentation: who are the customers you are targeting and what they can afford or are willing to pay

  • Demand: the volume of travelers looking to stay in a hotel at a given price in a give...

The hospitality industry is one of the most comprehensive and detailed when it comes to analytics and its key performance indicators (KPIs). By measuring every aspect of its revenue streams, these KPIs can really reveal important information about the health of a prope...

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