LEARNING POOL

With the reopening of your hotel, it is time to finally be host again. Particularly encouraging is the fact, that a recovery in demand for domestic tourism is emerging. In this article, you will learn how you to keep an eye on demand and how to use Google Ads to get st...

As more and more cities, states and countries begin their staged reopenings, I think about the “messaging” panic that will soon take place, and the onslaught of marketers vying for the attention of consumers. The noise may become deafening, and many advertisers will sa...

Why SEO is the ideal strategic approach during the Corona crisis

SEO is a long-term strategy and the results of the optimizations are often not immediately visible. However, by working continuously, success can be maintained over a long period of time. According to the...

New reports about the prevailing corona measures are always eagerly awaited and even if hotels and restaurants will obviously have to wait a few more weeks, a gradual easing of the restrictions is becoming apparent. However, it is already clear that borders will remain...

This too shall pass” is a sentiment that surely everyone can take comfort in right now, and one which hoteliers especially should keep in mind. 

The continued spread of COVID-19 has taken the world by storm, and has seemingly overwhelmed the hospitality industry....

In these days it is especially important to communicate with your existing and potential guests, conveying empathy, optimism and adaptability. NOW your guests have more time than ever before and spend a large part of it in social networks. They will want to make up for...

The corona virus hits the hotel industry with full force. The losses in turnover that tourism is already struggling with are enormous and on a large scale only state funds will probably help to overcome the crisis. The hotel industry depends on the support of the gover...

The influence of Facebook continues to grow in the travel sphere. As we discussed in a previous post, the social media giant now boasts an expanding range of travel-related tools and services that allow users to find inspiration, seek trip recommendations from friends,...

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