The photographs a hotel uses can act as a powerful tool of customer persuasion. That’s why it is absolutely crucial to choose the best images for your hotel website.

After all, travel is a sensory experience and engaging images provide a way of connecting with potential...

At last year’s Skift Global Forum in New York City, Andy Wang, the CEO of 500px, discussed how travel brands can dramatically improve customer engagement levels by using the right types of photos and visuals.

By studying reactions to different images, Wang’s team made a...