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LEARNING POOL

Life in Italy is largely at a standstill since the country-wide lockdown on March 10, which came as a result of a dramatic increase in the number of infections and deaths from the COVID-19 coronavirus. All but essential travel is banned, and those traveling must prove...

Crisis Management is a critical component of any successful digital strategy. During times of crisis, hotels need to thoughtfully and swiftly develop a prevention plan, communicate to employees and guests, and make critical shifts to revenue management and digital stra...

Experts say that COVID-19 could be the biggest shock to tourism since 9/11. The coronavirus outbreak has not only impacted travel in affected regions; it’s caused the cancellation of the world’s biggest exhibitions, including our own ITB Berlin.

More widely, we’re...

24/02/2020

In less than an hour, this webinar will address:

- What average conversion rate should you expect, and what lever can you use to increase ​your​ website conversion rate

- How can you increase your mobile conversion

- How can you personalize visitor experience and engage w...

24/02/2020

Most of us realise that Booking.com have automatically opted our hotels into their new ‘Early Payment Scheme’, but what exactly does this mean and how does it doubly affect our hotels?

NB: This is an article from Right Revenue

Well first of all, let’s look at what B...

11/02/2020

Writing content is easy (if you’re inspired, of course). What is not so easy is to write on websites applying SEO techniques. And if you get the user to stay pledged with your words, you will have a content that engages, improves web positioning and generates conversio...

11/02/2020

It’s no secret that all aspects of our daily life are being enhanced or changed by technology, but a complete digital overhaul – to the point that society becomes completely cashless – may not be too far around the corner. 

From a hospitality perspective, it offers a he...

05/02/2020

2020 Promises to be characterized by increasingly tech-savvy consumers with a strong appetite for optimized travel and hotel experiences. In fact, research by Hospitality Tech News shows that 83% of all trips were booked online in 2019.

Headwinds from economic and polit...

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