4 minThe Psychology of Online ReviewsBack in ancient Rome, gladiators would signify the end of a fight with either a thumbs up or a thumbs down, which was basically a very...
3 minEverything Hotels Need to Know About Guest Reviews10 years ago, travel shoppers were not flocking to review sites before booking hotels. But now it’s a given that prospective guests...
4 min7 Practical Tips To Improve Online Reviews Of Your HotelIn a digital world, not only every visitor to your hotel is a potential critic, they also have the power to reach a wide audience, and...
3 min10 Top Tips for Improving Your TripAdvisor RankingOut of the hundreds of hoteliers in attendance on our TripAdvisor webinar last year, a total of 87% said that TripAdvisor is either very...
3 min5 Tips For Incorporating Reviews Into Your Hotel Marketing StrategyIn today’s business world, when taking into consideration the connectivity of people and the mobile-first society, it’s safe to say that...
5 minHow To Respond To Negative (And Positive) Hotel ReviewsOnline reviews play a crucial role in influencing customers to book hotels, so one of the most important things that hotels can do is to...
2 minResponding to Online Reviews: Speed or Quantity?Today, most travelers read online hotel reviews before booking a property. Not only do they see the guest’s comment, but also the hotel’s...
5 min6 Guidelines for Managing Guest Conflict and Preventing Bad Online ReviewsDealing with guest conflict is one the hardest things employees face in the service industry; if poorly managed, an on-property complaint...