3 minMessaging by hoteliers now matters more than everAs more and more cities, states and countries begin their staged reopenings, I think about the “messaging” panic that will soon take...
4 minSeries: Getting Through The Corona Crisis With Online Marketing - Quick Wins For Your Search Engine Why SEO is the ideal strategic approach during the Corona crisis SEO is a long-term strategy and the results of the optimizations are...
2 minA vision for the future of tourismThe One Planet Vision for the Responsible Recovery of the Tourism Sector builds on the UNWTO Global Guidelines to Restart Tourism, with...
6 minWill the Covid-19 pandemic presage another once-a-decade contraction in tourism?Had the novel coronavirus not occurred, 2019 would have been hailed as another year of stellar growth in the global tourism industry. The...
5 minFive changes expected in the hotel industryReturning to operations in our new environment is sure to bring many expected and unexpected challenges. Between figuring out social...
6 minThe First 100 Days: action plans for the ‘new normal’As we start looking at a post-coronavirus world, there’s an opportunity for savvy managers and business owners to outline an action plan...
4 minThe shape of recovery – and why it may not be the right question to focus onAs South Africa embraced phase 4 of the lockdown recently, perhaps you managed to go on a run and get a whiff of that surreal scent of...
3 minSeries: Getting Through The Corona Crisis With Online Marketing - Quick Wins For Your Email MarketinNew reports about the prevailing corona measures are always eagerly awaited and even if hotels and restaurants will obviously have to...