LEARNING POOL

With the reopening of your hotel, it is time to finally be host again. Particularly encouraging is the fact, that a recovery in demand for domestic tourism is emerging. In this article, you will learn how you to keep an eye on demand and how to use Google Ads to get st...

As more and more cities, states and countries begin their staged reopenings, I think about the “messaging” panic that will soon take place, and the onslaught of marketers vying for the attention of consumers. The noise may become deafening, and many advertisers will sa...

Why SEO is the ideal strategic approach during the Corona crisis

SEO is a long-term strategy and the results of the optimizations are often not immediately visible. However, by working continuously, success can be maintained over a long period of time. According to the...

08/06/2020

The One Planet Vision for the Responsible Recovery of the Tourism Sector builds on the UNWTO Global Guidelines to Restart Tourism, with the aim to emerge stronger and more sustainable from the COVID-19 crisis.

This combined effort comes at a time when sev...

Had the novel coronavirus not occurred, 2019 would have been hailed as another year of stellar growth in the global tourism industry. The strongest growth would have been recorded in the Asia-Pacific region not only as a tourist-generating region but also as a destinat...

Returning to operations in our new environment is sure to bring many expected and unexpected challenges. Between figuring out social distancing protocols and mitigating risk throughout the property, hotels will be contending with a lot as we move through the coming mon...

As we start looking at a post-coronavirus world, there’s an opportunity for savvy managers and business owners to outline an action plan that will launch them out of their current situation and provide the momentum needed to be successful in our ‘new normal’.

It wasn’t...

As South Africa embraced phase 4 of the lockdown recently, perhaps you managed to go on a run and get a whiff of that surreal scent of dew on grass, even as you wore your mask and wondered how safe it really was. Just as you prepared for the run to ensure you are ready...

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